Season 2 Episode 10| 5.21.2026
They Fired Me I Won withJarrett Thomas
This episode explores how Jarrett Thomas turned cold calls with no leads into a media brand — then walked away from corporate life to build 4Us, a new home for underrepresented professionals.
Key Takeaways• Every rejection is data, not defeat. Jarrett used his first cold calls in any new vertical to collect objections, then built answers to those objections before the calls that mattered.
• Find your angle. Rather than pitching every industry the same way, Jarrett picked a niche he genuinely understood and became the go-to voice for that entire vertical.
• Solve, don't sell. His biggest deals came from calls where he wasn't chasing commission — he was building a relationship first.
• Bet on your story. A three-minute, typo-filled LinkedIn post about how Jarrett got into sales outperformed months of polished content, because it was real.
• Pick your hard. Corporate stability and entrepreneurship are both difficult in different ways — the goal is choosing the version of hard that fits who you are.
• 4Us fills a real gap. Jarrett and Madison Butler built 4Us for people without a marquee name on their resume, offering personal brand development, company diversity data, hiring connections, and a vetted community space.
Sound Bites● "You give me a list, I got rent to pay — so I had to learn quick how to keep somebody on the phone long enough to get me past lunch." – Sean M. Atkinson● "People can smell commission breath. I can smell when somebody wants to just get the money out of me versus somebody who wants to help me." – Jarrett Thomas● "You're not gonna outwork me, you're not gonna outthink me — those are the two things I can control." – Jarrett Thomas● "Every story has to have a villain. The villain is poverty, the villain is the bad job — we're all fighting one." – Jarrett Thomas● "Nobody's coming to save us. Nobody's gonna have a magic bullet, a big check for you." – Jarrett Thomas
Projects:Community: 4US
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📌 Timestamps:• 0:00 - Intro
• 1:17 - How We Met
• 4:06 - Brought In To Fail
• 7:49 - The Sales Mindset
• 10:59 - Finding Your Angle
• 14:17 - The $200K Deal
• 16:05 - Solve, Don't Sell
• 19:00 - Handling Objections
• 24:11 - Leaving The Ladder
• 26:16 - Quitting On The Spot
• 28:16 - The $450K Deal
• 29:13 - Birth Of More Than a Title
• 32:09 - Building A Personal Brand
• 36:07 - Selling The Story
• 44:09 - Two Paths To Success
• 55:23 - The Never Again Moment
• 1:03:34 - $10 In My Pocket
• 1:11:03 - Introducing 4Us
• 1:16:42 - How To Join 4Us
• 1:20:11 - A Real Safe Space
• 1:27:11 - Closing Thoughts
Jarrett Thomas
Jarrett Thomas is a media personality, entrepreneur, and host of the "More Than A Title" podcast, which spotlights influential leaders and changemakers.
Having worked with Cannes Lions, Hootsuite and Talkwalker, and recognized as a LinkedIn Black Voice to Follow and Amplify, he continues creating conversations that inspire impact and growth.
YouTube Channel: More Than A Title
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