EPISODE 22 | 9.25.2025

From Desperate Sales to Consistent Clients: Evolving with LinkedIn With Scott Aaron

In this episode, Sean M Atkinson and Scott Aaron discuss the evolution of LinkedIn and the importance of adapting to changes in the platform and business landscape. They explore the shift from a hunter mentality to a farmer mentality in networking, emphasizing the need for quality connections and content. 
Scott shares insights on commitment to long-term strategies, recognizing warning signs in business, and the importance of intentional planning. They also introduce the Expert Content Society, a community designed to help individuals create authentic content and build connections on LinkedIn. The conversation concludes with actionable steps for success in networking and business growth.

Takeaways:- "Never stop farming - there's the hunter mentality and the farmer mentality"- LinkedIn has changed more in the last 18 months than in the past 13 years
- The 12-month commitment framework separates success from failure
- Content quality now determines your connection success more than quantity
- "When you change something, something will change. But if you change nothing, nothing is ever gonna change"

Sound Bites:- “Never stop farming. Great business is built one seed at a time.”- “If your content stinks, no one will engage. If no one engages, no one converts.”- “Success isn’t money. It’s how many people you help.”- “If you’re not willing to commit for 12 months, don’t expect real results.”- “LinkedIn isn’t fast. It’s a slow burn. But it works.”- “If you need a cash injection today, I’m not your guy.”- “LinkedIn is for real people. No bots. No shortcuts.”
Resources:LinkedIn: Scott AaronTime to Grow WebsiteNetworking & Marketing Made Simple Podcast YouTube Podcast: The Strategic Thinkers PodcastSubscribe to The Coaches Corner YouTube channel for more insights and presentation walkthroughs

📌 Timestamps:00:00 The Evolution of LinkedIn and Social Media
05:29 The Shift from Hunter to Farmer Mentality
10:47 Commitment to Change and Growth
16:40 Recognizing Warning Signs in Business
19:01 Setting Milestones for Early Stage Businesses
20:45 The Importance of Authentic Storytelling
22:55 Value Creation Over Revenue
25:57 Building Trust Through Authenticity
29:22 The Journey to Clarity and Confidence
31:37 Introducing the Expert Content Society
37:12 Connecting with the Right Audience