EPISODE 6| 2.13.2024

From Record Labels to Business Strategy: Why Process Matters

In this episode, Sean M Atkinson shares his origin story and insights into the music industry, emphasizing the difference between the music business and the business of music. He discusses the importance of market research, navigating the publishing side, and the transition from print to digital marketing. 
Sean also explores the entrepreneurial journey, addressing the perception versus reality of being an entrepreneur. He introduces frameworks for business success, including F.I.R.S.T., P.A.U.S.E., and T.I.M.E.D., and concludes by encouraging listeners to customize their business paths based on their unique circumstances.

Takeaways:● Understanding the difference between the music business and the business of music is crucial.● Market research is essential for identifying audience needs.● The transition from print to digital marketing has changed the landscape.● Entrepreneurship often involves more work than anticipated.● Frameworks like F.I.R.S.T. can help structure business ideas.● Not all money is good money; choose partnerships wisely.● Luxury is about the customer experience, not just the product.● Preventative measures in sales can lengthen the process.● Focus on delivering results to build customer loyalty.● There are multiple paths to success in business.

Chapters
00:00
The Origin Story: Building Trust Through Experience
07:03
Understanding the Music Business vs. The Business of Music
12:58
Demand vs. Supply: A Small Business Perspective
18:34
The Customer Journey: From Awareness to Loyalty
24:16
Navigating the Business Landscape: Insights and Strategies
29:27
Collaborative Networking and Brand Strategy
34:18
Creating a Luxury Experience for Customers
43:52
The Importance of Timing in Business
51:26
Tailoring Strategies for Introverted Entrepreneurs
56:20
The Strategic Thinkers Outro.mp4