EPISODE 1| 05.12.2024

From Record Labels to Business Strategy: Why Process Matters

In this episode, Sean M Atkinson shares his origin story and the insights he gained from his experiences in the music industry and marketing research. He emphasizes the importance of understanding the difference between the music business and the business of music, and how this knowledge can be applied to entrepreneurship. 
The conversation explores the customer journey, the entrepreneurial mindset, and the frameworks for success that can help small business owners navigate their paths effectively. Sean introduces the F.I.R.S.T., P.A.U.S.E., and T.I.M.E.D. frameworks as essential tools for building a solid foundation for business growth.

Takeaways
● The origin story is crucial for building trust with your audience.● Understanding the music business versus the business of music is key.● Navigating different departments in a business helps in understanding the process.● Customer experience is vital for brand loyalty and retention.● Not all money is good money; choose partnerships wisely.● Small businesses should focus on demand rather than supply.● The F.I.R.S.T. framework helps in establishing a solid foundation.● Timing is essential when launching a product or service.● Introverts can leverage testimonials and customer success stories.● Customization of strategies is necessary for individual business success.

Chapters
00:00
The Origin Story: Building Trust Through Experience
07:01
Understanding the Music Business vs. The Business of Music
12:51
Demand vs. Supply: A Small Business Perspective
18:23
The Customer Journey: From Awareness to Loyalty
23:51
Navigating the Business Landscape: Insights and Strategies
28:59
Collaborative Networking and Brand Strategy
33:48
Creating a Luxury Experience for Customers
43:22
The Importance of Timing in Business
52:29
Tailoring Strategies for Introverted Entrepreneurs
55:47
The Strategic Thinkers Outro.mp4