with Wendell Jordan
Why so many small-business hiring decisions go wrong. SEO and digital trust strategist Wendell Jordan on vetting providers before you get burned.
Sean M. Atkinson sits down with SEO and digital trust strategist Wendell Jordan for a brutally honest conversation about how small businesses make hiring decisions — and why so many of them go wrong.
They explore the hidden pitfalls of vendor selection, the illusion of “top search results,” and why trust signals must go beyond visibility. From proximity-based search confusion to smart outsourcing strategies, this episode is packed with insight for business owners looking to grow without getting burned.
Whether you're building your brand or bringing in help, this is a masterclass in protecting your business from costly mistakes.
Building an online presence is crucial for small business owners.
Trust is earned through transparency and effective communication.
Customization of services is key to meeting client needs.
Collaboration with other experts can enhance service delivery.
Avoiding cookie-cutter solutions is essential for client satisfaction.
Understanding the client's journey helps in building trust.
Mistakes in outsourcing can lead to significant setbacks.
Evaluating SEO providers requires careful consideration of their methods.
Search engine results can be misleading without proper evaluation.
Proximity and search history affect search engine results. Using a private browser can help assess your online visibility.
One keyword does not define your entire SEO campaign.
Paid ads can create a false sense of ranking.
Organic search is crucial for long-term visibility.
Understanding your local market is essential for SEO success.
Client success stories illustrate the impact of effective SEO.
Feedback from customers can guide your marketing strategy.
Don't rely solely on paid ads for visibility.
Live challenges, workshops and webinars, plus first word on what's next — including The Majority Mastermind Founding Cohort.
Every episode on video.
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© Created by Majority Media LLC
All rights Reserved