EPISODE 6| 13.2.2025

Unlocking Business Success with Analytics

Join Sean M Atkinson and Lorraine Watson, the visionary behind TriSphere Consulting, as they dive deep into the transformative power of analytics in business success. With over 20 years of experience as a "big picture info nerd," Lorraine shares invaluable insights on turning data into actionable strategies for mission-driven businesses.

In this episode, discover how to move beyond vanity metrics and create a holistic view of your business performance. Lorraine breaks down complex analytics into practical frameworks, helping you understand everything from website traffic sources to effective SEO strategies. Whether you're running an early-stage startup or an established business, you'll learn how to leverage tools like Google Search Console to gain deeper insights into your audience's perception and behavior.

Key highlights:
Transform data overwhelm into actionable insights
Create sustainable business models aligned with your values
Understanding the difference between vanity metrics and meaningful data
Practical steps for implementing analytics in your business strategy
Tips for proactive monitoring and forecasting

Resources mentioned:
TriSphere Consulting: https://trisphereconsulting.com
DIY vs Pro Guide: https://trisphereconsulting.com/lm-diy-hire-pro/.

Chapters
00:00
Navigating Business Success Through Analytics
04:00
Understanding the Importance of Data
10:06
From Vanity Metrics to Useful Insights
13:47
Creating a Holistic View of Performance
25:45
The Framework for Effective Analytics
32:41
Understanding Website Traffic Sources
38:18
The Importance of Proactive Analytics
39:42
Forecasting and Intentional Planning
44:50
Leveraging Google Search Console
49:55
Understanding Perception Through Analytics
54:06
Key Takeaways for Different Business Stages